It's an easy enough thing to get people involved and it makes an in person conversation much easier. If you're talking to somebody at a farmers market like I was at on Sunday, and you're trying to get them involved, and you give them a website, it's hard to get them to sit down and like, type in a URL with you. Whereas like, just text the word hello to this number, like they'll do that while they're talking to you. So it makes it a great way of making the process more quickly accessible and like in a very immediate, right, and that sort of elevator pitch, kind of tense and you've only got a moment to get someone's attention.