In the 2020 Public Affairs Pulse Survey Report, of the 2,199 Americans polled: 

  • 74% of Americans believe racism is a somewhat or very serious problem.
  • 54% of people polled found favored companies that took steps to prevent racism however, only 36% of people felt companies were sincere.

Building trust with diverse communities is an ever-growing task for corporations given historical injustices and economic inequality. Social media and information sharing has merely brought these facts to life, giving communities an opportunity to connect and share their sentiments on common experiences and beliefs. 

Building community trust

Building trust with diverse communities is an ever-growing task for corporations given historical injustices and economic inequality. Social media and information sharing has merely brought these facts to life, giving communities an opportunity to connect and share their sentiments on common experiences and beliefs. 

Engagement 2.0

6,000 tweets are sent every second. We are swimming in a world of data and insights –with growing opportunities to understand how consumers feel about social issues. Racial justice, gender bias, and economic inequality are among the top issues discussed on social platforms. How does your team use this information to develop a successful engagement strategy?

Interactive Experience with Resources

Our Social Equity Learning Lab focuses on collaborating with corporate public affairs teams to drive equity and inclusion through multicultural studies and outreach. The goal of the program is for your team to understand methods and tools for deeper multicultural engagement for trust-building, advocacy, and outreach, in order to empower the communities you serve.

Our learning labs curriculum includes a hands-on approach to collaborative learning for DEI & Public Affairs leaders committed to uncovering equitable research practices and applying these within their agency’s model. The Social Equity Learning Lab curriculum includes the following workshops and co-working sessions:

  • Interactive workshops 
    1. Driving Multicultural Community Engagement: Reviewing cultural competency in your corporate affairs policy and strategy.
    2. Equity & Data: An interactive workshop focused on how to gather and analyze more equitable and ethical data for critical decisions.
    3. Advocacy 2.0: Understanding outreach tools for stakeholder engagement in 2021.
    4. Fostering Impact:  Harnessing community voices through collaboration and co-design to drive your impact.
  • Research Design Working Session
      1. Plan for an inclusive market research study with experts from the Seam Social Labs team that include an urban sociologist and a research scientist in Linguistics to support multilingual surveys. 
      2. Launch a study with access to co:census – an enterprise tool for qualitative research.
  • Data Insights Working Session
    1. Final work session reviewing research and outreach findings from Equity Insights Report.
  • Published content Seam Social Labs
  • Access to co:census enterprise platform 
  • Equity Insights Report
  • 10% off annual enterprise plan
  • Social Equity Certificate for All participants

Our program requires your team to analyze existing data while planning a 2-month public engagement campaign to gather qualitative data from your city. Drive equity outcomes for your community through a program tailored so your team can gather, analyze, and design comprehensive reports detailing public needs, sentiments, and solutions.

Workshop experts will include:

The Honorable Diana Reyna:
As founding principal at Diana Reyna Strategic Consulting, LLC. Diana Reyna offers an extensive and
vast network, incredible experience in both the public sector and private sector. She is driven by an
ethical responsibility to not only the clients she serves, but to the communities her work may
impact.

Diana Reyna is the former Deputy Brooklyn Borough President for Brooklyn (2014-2017), a former
New York City Council Member for the 34th Council District (2001-2013), which includes
Williamsburg and Bushwick as well as Ridgewood in Queens, and Female District Leader/State
Committee Member (2000) in the 53rd Assembly District.

For over twenty years, Diana Reyna had demonstrated an outstanding commitment to communities
across Brooklyn and Queens through government service and advocacy as the first Dominican
American woman elected to public office in New York State. She continues to focus on knocking
down barriers in the path of men and women who are hoping to take a chance. She garnered
citywide attention for her efforts in championing affordable housing, economic development,
improving equity in education, park space, waste and environmental justice as well as expanding
youth and senior services. 

  • Corporations or National Nonprofits
    • Government, Public or External Affairs Team
    • Community Engagement Teams
    • Communications Teams

Seam Social Labs is a benefit corporation whose mission is to empower disinvested communities. Our vision is to ensure cities have models to encourage co-design and collaboration between communities and agencies. We are an MWBE business with a diverse staff and board who have all received training in equity, inclusion, and antiracist frameworks in order to adhere to our mission. 

We are selecting up to 6 companies to participate in this cohort program; all companies will be chosen based on their existing commitment to diversity & inclusion and interest in launching a public campaign during 2021. We will base commitment to diversity & inclusion based on the diversity of employees, statements equity plans in the companies toolkit.