In the 2020 Public Affairs Pulse Survey Report, of the 2,199 Americans polled:
- 74% of Americans believe racism is a somewhat or very serious problem.
- 54% of people polled found favored companies that took steps to prevent racism however, only 36% of people felt companies were sincere.
Building trust and designing equitable policies is a priority, however institutions and their respective team members do not always have the tools and methods to conduct community listening to understand the unique needs of the region they serve. Our Social Equity Learning Lab is dedicated to giving policy professionals the methods and tools that will support their outreach and research efforts —- ensuring they are meeting equity & ethics with analytical rigor.
Understanding Equitable Methods
Research methods in policy focus on a deductive and top down method to analyze data and design outcomes. Our teams prioritizes inductive methods in order to focus on community listening and we encourage teams to start with understanding the community voice in order to solve a problem
6,000 tweets are sent every second. We are swimming in a world of data and insights –with growing opportunities to understand how consumers feel about social issues. Racial justice, gender bias, and economic inequality are among the top issues discussed on social platforms. How does your team use this information to develop a successful engagement strategy?
Interactive Experience with Resources
Our Social Equity Learning Lab focuses on collaborating with corporate public affairs teams to drive equity and inclusion through multicultural studies and outreach. The goal of the program is for your team to understand methods and tools for deeper multicultural engagement for trust-building, advocacy, and outreach, in order to empower the communities you serve.
Achieving fair and equitable social policies for communities requires a deep understanding of community needs, concerns, and sentiments. This program is aimed at equipping your team with the tools, methods, and analytical rigor to equitably conduct research that yields insights on social equity relevant to the community you serve.
- Interactive workshops
Advocacy 2.0: Understanding outreach tools for stakeholder engagement in 2021. Lab participants will learn best practices to conduct outreach with community-based organizations. Understand the outreach strategies that work best to engage your community. This workshop will empower you to know how to fully leverage your stakeholder relationships for your outreach campaign.
Equity & Data: An interactive workshop focused on how to gather and analyze more equitable and ethical data for critical decisions.
Fostering Impact: Harnessing community voices through collaboration and co-design to drive your impact.
Research Design Workshop: Step by step best practices on how to design a research study that allows you to prioritize equity and analytical rigor.
- Data Insights Working Session: This session is dedicated to your team designing your research question and methods to equitably gather data. In this session, your team will have one-on-one time with a research scientist in order to design a research & data collection plan specific to your team’s needs and resources.
- Published content Seam Social Labs
- Access to co:census enterprise platform
- Equity Insights Report
- 10% off annual enterprise plan
- Social Equity Certificate for All participants
Our program requires your team to analyze existing data while planning a 2-month public engagement campaign to gather qualitative data from your city. Drive equity outcomes for your community through a program tailored so your team can gather, analyze, and design comprehensive reports detailing public needs, sentiments, and solutions.
- Corporations or National Nonprofits
- Government, Public or External Affairs Team
- Community Engagement Teams
- Communications Teams
Seam Social Labs is a benefit corporation whose mission is to empower disinvested communities. Our vision is to ensure cities have models to encourage co-design and collaboration between communities and agencies. We are an MWBE business with a diverse staff and board who have all received training in equity, inclusion, and antiracist frameworks in order to adhere to our mission.
We are selecting up to 6 agencies/companies to participate in this cohort program; all companies will be chosen based on their existing commitment to diversity & inclusion and interest in launching a public campaign during 2021. We will base commitment to diversity & inclusion based on the diversity of employees, statements equity plans in the companies toolkit.